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The Easy Way to Conquer Overwhelm and Procrastination With One Simple Process
Stop procrastinating because you have too many options and choices
Back in my graphic designer days, it wasn’t unusual to have a client who would change the parameters and directions of their projects multiple times, wholly overwhelmed and distracted by the options available to them.
One day they would insist on one type of layout, only to change it the next day.
Designers had a name for this kind of activity: Brain Swirl.
Unfortunately, this is not just something that only affects design clients. It affects all of us at some time or another.
Brain Swirl causes procrastination, no matter what the task or project. With the incredible amount of ideas out there, about almost anything, it’s easy to get distracted and veer, sometimes drastically, off course.
For design clients, there were always a lot of decisions to be made, any of which could be distracting.
Did they want a two-color logo or a five-color one? Did they want a colorful six-panel brochure that highlighted their accomplishments or a simple two-sided card that focused in on one product with a call to action and promo code? What specific colors did they want to…
